I will create a complete brand identity kit
Logo plus the full visual system: colors, type, and usage rules.
A logo alone doesn't stop your marketing from looking inconsistent -- someone picks a slightly different blue for the website, someone else uses a random system font for a flyer, and within a few months nothing quite matches anymore. This listing is the rest of the visual identity, built to close that gap: a color palette with exact values (not "the blue from the logo"), a type pairing for headings and body text, and a short usage guide that spells out what NOT to do, which is usually the part that actually prevents drift.
What you can expect inside the delivery: a primary and secondary color palette with hex/RGB/CMYK values so print and digital stay consistent, a heading + body font pairing chosen to work together (with a fallback stack if either is a paid font), a one-page usage guide covering logo clear-space and minimum size, and a set of ready-to-use social media templates so your first few posts already look on-brand instead of improvised.
This is built to be handed to anyone -- a freelance designer you hire later, a new hire putting together a slide deck, yourself at 11pm making an Instagram story -- and have them get it right without asking you first. That's really the point of a brand kit: fewer decisions to make from scratch every time something new needs designing.
Frequently asked questions
Does this include a logo?
Not on its own -- this listing assumes you either already have a logo or are ordering the logo design listing alongside it. If you're doing both, mention that in the requirements and we'll coordinate the two so the palette and type are chosen to fit the mark, not guessed at separately.
How many colors and fonts will I actually get?
Typically a primary color, 1-2 secondary/accent colors, and a neutral (usually a near-black and a light background tone) -- plus one heading font and one body font, chosen to pair well and both licensed for commercial use (or a free alternative if you'd rather not buy a font license).
Can I request revisions to the colors after I see them?
Yes, that's exactly what the included revision rounds are for -- if the first palette leans too cool, too corporate, too loud, whatever the case, tell us the direction to adjust and we'll refine rather than start over.
What do the social media templates actually cover?
A small starter set -- typically an Instagram post template and a profile/cover layout -- built in your new palette and type, as editable files, so your first posts don't look like a placeholder while you figure out a longer-term content plan.